“Made with love indeed – we couldn’t have put it better ourselves, because at this domain both buyers and sellers are treated with a whole heap of affection. Yes here at The GWG we’ve fallen head over heels for this ultra-chic cosmetics and beauty emporium…
HOW IT STARTED
Hmmm – was it Dickens that said ‘a loving heart is the truest wisdom?’ If so it seems founder Elle Mason may well have taken a leaf out of the great writer’s book, particularly with her altruistic urge to help others after her own experience with problem skin, “I suffered with acne since my teenage years, and had tried every treatment and product that has ever existed!”
MORE THAN JUST RETAIL
Yes this is one domain that has a wide range of strings to its bow; it’s a retail site yes, but it’s also an online portal (a very high spec EBay if you will) for those of you looking to sell your deliciously fragrant products.
Whether its hair care, skin care or perfume you’re after – this is a site where you’ll certainly find things that aren’t available on the high street. Unique is definitely the buzzword…
SO IS VINTAGE
But fear not – this isn’t the place to sell your half used toothpaste, this is a glorious homage to the enduring style of old perfume bottles, soap dishes and anything with the legacy of the past that makes us yearn for that bygone age when Nancy Mitford would have powdered her nose in a beautiful hand crafted compact… Ahh, yearn…
At beaut-e you can also learn about how cosmetics are made, marketed and packaged; go behind the scenes for a bird’s eye view – perfect for all you beauty addicts out there.
BUT THAT’S NOT ALL
Handmade is another watchword, but don’t worry this isn’t mashed avocado made in someone’s kitchen; these are the highest quality products on the market… Yes Elle and her team vet with a gifted hand, they also ‘don’t preach, they teach,’ and ask that sellers are clear on ingredients so you know what you’re buying – damn it all looks good to us!
THE SITE ITSELF
What’s not to like about the clean cutting edge interface, the sweet pastel graphics and the easy to use search facility that will direct you at ultra-speed towards your intended product/love affair? Design is all-important at this domain, as is social media because the three fold team have got their fingers on the pulse of all things web related with their fab beaut-e blog and their light uplifting tweets…
WE LUST AFTER
ALL IN ALL
We’ve spent far too long browsing; it’s a little too easy to fall down the rabbit hole into the glorious world of beaut-e – right back to work! Just after we buy one more scented bath bomb…”